| ALAFFIA REBRAND | |
| A rebranding project for the local sustainable skin care line Alaffia. Alaffia uses unrefined fair trade shea butter from their West Africa cooperative as main ingredients in all their products. The rebrand focus on new range of audience and unique packaging that stands out from the rest of the natural beauty brand, but at the same time still environmental friendly and indigenous. View more projects in Senior Capstone » | |
| TED PUBLICATION: UP | |
| A promotional book introducing the TED Prize Winner of the year, Chris Jordan. The concept of the publication reflects the idea of the lifeless materials being reproduced and ignored at an extremely fast and uncontrollable rate. View more projects in Publication Design » | |
| AMAZON: IDENTITY | |
| A rebranding project for the e-commerce site Amazon. The logo carries its original mark that resemble a smily face, but with a cleaner finish. Rounded typeface is used to represent the fun and exciting experience for users. View more projects in Case Studies in Corporate Identity » | |
| NANOTECHNOLOGY: INFORMATION GRAPHIC POSTER SERIES | |
| This set of posters is designed to explain aspects of nanotechnology in our everyday lives with a simple and friendly approach. Subjects include definitions, usages, risk factors, and sales statistics. View more projects in Information Design » | |
| SIFF: REBRANDING | |
| A brand redesign of the Seattle International Film Festival, an event that is held annually in the city of Seattle. It runs for more than three weeks in spring, and features a diverse assortment of independent and foreign films. View more projects in Communication Programs » | |
| FOLLOW THE HANDS | |
| A wayfinding system for non-English speakers to navigate through the UW Art building. Based on the idea of universal hand signals, the large hands serve to minimize the use of text but also as recognizable landmarks that will help visitors to orient themselves. View more projects in Exhibit Design » |
Other group members: Cathy Wu, Emily Cheng, and Jane Park |